Graphic Designer & Artist based in
Amplify! is my Senior Thesis Project, part of my capstone
class at University of Nevada, Reno. Inspired by my love of
punk rock music and girlhood, this brand is a culmination of
what it feels like to be a girl in the competitive world of the music industry, and what struggles come from it.
Being in an all-girl punk rock
band myself (Wormshot) was one of my main inspirations for this project, specifically the inequalities and misogyny that we have been subjected to for no other reason than our local success.
Taking direction from other awesome punk girl groups before us, (Veruca Salt, The Breeders, Bikini Kill) the Riot Grrrl movement in the 90’s brought light to so many unjust actions
to women in the music scene.
This project is heavily inspired by the series of Riot Grrrl zines and songs that call out these kinds of actions.
Within this project, I was tasked with creating 4 Deliverables to accompany my idea, in which
I came up with the following:
#1: Collection Zine
#2: Custom Overdrive Pedal
#3: Compilation Vinyl Collection
#4: Merchandise & Web Branding
This project is meant to eliminate inequalities in music and bring together punk rock artists of all genders and identities in order to form a safer, more respectable environment for any and everyone.
AMPLIFY!
IKEA
Re-branding IKEA
was no easy task - their iconic imagery and color palette has been recognizable for decades and more to come.
Despite such a challenge, I chose to redesign their logo to give it a more modern and brand focused appearance, hence the lamp and rug in variations of the new logo.
Being a huge fan and regular customer of IKEA, I knew I would have to keep much of the brand’s identity within the new logo, but with a tie to the furniture aspect of the company.
I was extremely inspired by vintage IKEA ads from the
80s-90s, where the brand was focused on the mid-century modern appearance to many of their products and advertisements.
Taking this, I created a magazine ad to reflect some of those mid-century feelings, as well as ads that were ironic and fun to read.
Dilly Dally was a super fun class branding project in which we were tasked in either re-branding an existing drink product, or creating something entirely new and never heard of ~ in which this project came about.
With an immense love for everything pickle flavored (specifically Bigs Pickle sunflower seeds) , I decided that a drink dedicated to pickle lovers would be a fun idea, since there’s no casual pickle juice drink on the market at the moment.
I played into some vintage beer bottle labels and created the base logo that you see above, with different flavor variations and bottles. Using some emptied out kombucha bottles, I printed and stuck my new labels onto them and created a carrying case to compliment the brand identity.
This was one of my most favorite projects I worked on and gave me a love for package design, becoming more aware of the design that goes into bottle labels and cans.
A drink for pickle lovers:
Dill with it!
Dilly Dally
PDX
This was a semester long
project in which we explored industrial design and
architecture, specifically in the realm of the airport of our own choice. I chose Portland International Airport for its lush green surroundings and the artistic city it belongs to.
Using an earthy color palette
and vintage textures for the iconography, this brand was heavily inspired by mid-century modern airport design and architecture as a way to bring art back into such usually sterile environments.
Tasked with creating several deliverables and converting them to be 3D elements, I designed several different signages throughout the airport to direct and inform passengers through the building.
Along with this, redesigning the airport’s original map to conform to its new brand identity.
This project was not only a challenge but a creative outlet for me in designing physical landmarks and 3 Dimensional elements to be seen in real life, with real measurements.
project in which we explored industrial design and
architecture, specifically in the realm of the airport of our own choice. I chose Portland International Airport for its lush green surroundings and the artistic city it belongs to.
Using an earthy color palette
and vintage textures for the iconography, this brand was heavily inspired by mid-century modern airport design and architecture as a way to bring art back into such usually sterile environments.
Tasked with creating several deliverables and converting them to be 3D elements, I designed several different signages throughout the airport to direct and inform passengers through the building.
Along with this, redesigning the airport’s original map to conform to its new brand identity.
This project was not only a challenge but a creative outlet for me in designing physical landmarks and 3 Dimensional elements to be seen in real life, with real measurements.
2025